Tom Cruise wears the Epic Collection by Jacob & Co. (jacob the jeweler) during a recent press tour through Germany to promote his latest film, Knight and Day. Jacob & Co.’s Epic Collection houses the automatic 27‐jewel Caliber with chronograph functions, date indicator and a 48‐hour power reserve. Beating at 28,800 vibrations per hour, it features the hours and minutes in the center, along with center seconds for the chronograph. The chronograph minute sub‐dial is at 3 o’clock, and the 12‐hour sub‐dial counter is at 6 o’clockwith the timekeeping seconds hand located at 9 o’clock. The start and stop functions of the chronograph areoperated off of a round pusher at 2 o’clock, while reset is operated via a pusher at 4 o’clock. The three‐position crown offers time correction, date and re‐assembly. All Epic Automatic Chronographs are equipped with a sapphire crystal and a rubber strap. One of Jacob’s most creative line extensions was the development of the Five Time Zone, “The World is Yours” timepiece. This unique, bold design turns the diamond dial into a world map by using different colored diamonds to form the continents and oceans. The combinations of designs within this style are endless and Jacob continues to expand the design each year with the use of arresting colors and different materials forming the map. This timepiece is currently vying for Travel and Leisure’s prestigious 2006 Design Award, which is voted on by many of the world’s leading architects and designers (decision in March 2006).

Having expressed himself and his Brand in the more” fashion” timepiece category, Jacob turned his attention to serious, complicated watch-making. At the end of 2005, the first pieces from his new limited editions arrived in the world markets, marking the introduction of three “world firsts” in the men’s complications category.

Two of these innovative firsts are non-diamond timepieces – The H-24 Five Time Zone Automatic and the World GMT. They marry Jacob’s time zone technology with an automatic movement. These two models cover time in either 5 or 32 additional cites, with this feature being driven by a single movement – a world first. Both are available in limited editions of 1,800 and in a variety of metals including stainless and platinum, and well as white, rose and yellow gold.

Jacob also introduced his limited edition Rainbow Tourbillon collection in 2005. Available in both diamond and non-diamond 18K white, yellow and rose gold cases, this high quality timepiece earned its “world first” status by integrating a tourbillon device with multiple time zone functions. Its signature model has a bold personality and visualizes the full spectrum of color both on its dial and through its caseback. Other, more subtly colored dials, are also found in the collection.

For those seeking the ultimate in luxury watch-making, JACOB & Co. has created two exceptionally rare models. First is the Diamond Tourbillon in platinum and rose gold – with 18 pieces being created in each metal. The Diamond Tourbillon has its entire case and dial set in pave diamonds, along with the sophistication of the tourbillon device.

The second is JACOB & Co.’s Royal timepiece in a limited edition of 12 pieces. The Royal incorporates over 71 carats of D-Flawless baguette and rose cut diamonds on its dial, case and bracelet and has the distinction of being one of the most valuable timepieces in the world.

Jacob’s innovation in the field of Swiss watch-making continues for both men’s and women’s styles. He is committed to creating unique, wearable timepieces which shatter the status quo and provide innovation with both intrinsic and experiential value.